Friday, January 25, 2008

1.1 billion mobiles sold around the world in 2007

1.1 billion mobiles sold around the world in 2007
PARIS: More than 1.1 billion mobile phones were sold around the world last year, and developing countries in Africa and elsewhere should maintain the momentum in 2008, according to a study released.

Nokia of Finland strengthened its position as the world's best selling phone maker while South Korea's Samsung moved up to second place and American maker Motorola dropped back to third, according to the Strategy Analytics study. Apple's much vaunted iPhone was not as big a hit as expected however, the study said. Sales increased about 10 per cent from one billion in 2006 to 1.12 billion in 2007 and for 2008 Strategy Analytics predicted another 10 per cent surge to 1.24 billion phones. "Emerging regions, particularly Africa, will continue to drive shipments," it said. "Saturated Western markets -- many of them likely to see weak GDP growth -- will remain sluggish in 2008." The market information firm said Nokia made sizeable gains in Africa and the Middle East "despite fierce competition from dozens of rivals in every price tier." It sold 437 million handsets in 2007, up from 347 million in 2006 to grab a 38.8 per cent market share. Samsung increased sales from 113 million to 161 million -- growing three times faster than the industry average -- to move ahead of Motorola which saw sales collapse from 217 million to 159 million.

"Motorola's device portfolio remains weak; without a more attractive lineup of handsets the pain is likely to continue into the second half of 2008." The study said better third generation (3G) phones and "cooler sub-branding" by Samsung, LG Electronics and Nokia ate into Sony Ericsson's market share.

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